Plans & limits explained
What each plan includes, and what an 'AI action' is.
Your plan controls how many websites you track, how many content drafts and AI actions you get each month, how many AI engines you can track, your daily rank checks and keyword lookups, and how many teammates you can invite. Settings shows your usage against every limit.
What is an "AI action"?
One successful generative-model completion is one AI action. A workflow can use more than one completion. Rank checks, crawls, and AI-answer checks are governed separately and do not consume this allowance.
Agency plans have no separate draft cap, but every generated draft still consumes one or more AI actions. Generation stops when the account reaches its monthly AI-action allowance.
Daily allowances
Rank checks and backlink & keyword lookups are counted per UTC day and reset at 00:00 UTC.
Changing plans
- Upgrade or downgrade from Settings → Plans; Manage billing opens the billing portal.
- See [Cancel or downgrade a subscription](/docs/billing/cancel-or-downgrade).