Cookie Policy
Last updated: October 13, 2026
This Cookie Policy explains the cookies and similar technologies Tech Innovation Hub LLC uses on the SearchVoro website, and how you control them. It supplements our Privacy Policy.
Your choice
When you first visit, we ask for consent before loading analytics, session-insight, or advertising technologies. The one exception is sign-up measurement for our Google and Microsoft ads (below): in the UK, the EEA and Switzerland it stores and shares nothing until you accept; elsewhere it is on unless you reject. Choosing Reject non-essential turns all of them off; choosing Accept all enables the tools below. Your choice applies on this site and in the SearchVoro app. You can change your mind at any time with the Cookie settings link at the bottom of every page, or by clearing the tih_cookie_consent cookie in your browser (or clearing site data), which brings the banner back.
What we use
| Technology | Purpose | Consent |
|---|---|---|
| First-party analytics (analytics.nforge.dev) | Aggregate, privacy-friendly traffic measurement. Sets no cookies. | Essential — always on |
| Google Analytics 4 (via Google Tag Manager) | Understand how visitors use the site to improve it. | Only after you Accept |
| Microsoft Clarity | Aggregated session insights and heatmaps to improve usability. | Only after you Accept |
| AdRoll | Advertising and retargeting across other sites. | Only after you Accept |
Google Ads conversion measurement (_gcl_* cookies) | Tells us which of our Google ads led to a sign-up. When you create an account, Google receives a hashed (not readable) copy of your email address to match it to the ad. We keep the ad click id with your account to measure paid upgrades. | UK, EEA and Switzerland: only after you Accept (before that, Google receives cookieless signals only). Elsewhere: on unless you Reject. |
Microsoft Advertising conversion measurement (UET, _uet* cookies) | Tells us which of our Microsoft (Bing) ads led to a sign-up. When you create an account, Microsoft receives a hashed (not readable) copy of your email address to match it to the ad. To apply the right default we look up your country from your connection (via Cloudflare); it is not stored. | UK, EEA and Switzerland (or if your country can’t be determined): only after you Accept. Elsewhere: on unless you Reject. |
Meta Pixel (Facebook and Instagram ads; _fbp, _fbc cookies) | Tells us which of our Meta ads led to a free check or a sign-up. When you create an account, Meta receives a hashed (not readable) copy of your email address to match it to the ad, from your browser and from our server. | Only after you Accept, everywhere |
Referral attribution (sv_ref cookie) | Set only when you arrive through a partner’s link (?ref=), so the partner is credited if you sign up. Holds the partner code and the time of the click, nothing else; kept up to 365 days, and cleared once you sign up. | Functional — set when you follow a partner link |
| Strictly-necessary storage (e.g. your theme and consent choice) | Remember your preferences so the site works. | Essential — always on |
Google Tag Manager and the Meta Pixel are not loaded until you accept, so Google Analytics, Microsoft Clarity, AdRoll and Meta set no cookies unless you opt in. The Google Ads and Microsoft Advertising tags run in their providers’ consent modes and follow the choice described above.
Do Not Sell or Share My Personal Information
Some advertising cookies (AdRoll retargeting, the Meta Pixel, Google Ads and Microsoft Advertising conversion measurement) may constitute “sharing” or a “sale” of personal information under the California Privacy Rights Act (CPRA) and similar U.S. state laws. To opt out, choose Reject non-essential on the cookie banner — this stops those technologies from loading or storing anything. If you have already accepted and want to withdraw, use Cookie settings at the bottom of any page and choose Reject (or clear the tih_cookie_consent cookie). If your browser sends a Global Privacy Control (GPC) signal, we treat it as a refusal: these technologies never load and the banner is not shown. You can also email us at [email protected] to exercise your rights.
Managing cookies in your browser
Most browsers let you block or delete cookies through their settings. Blocking essential storage may prevent parts of the site from working. For details on the third-party tools above, see the privacy documentation of Google, Microsoft, Meta, and NextRoll/AdRoll.
Contact
Questions about this policy? Contact us at [email protected] or via our contact page.