You control every internal link on your site, yet most teams place them by accident. Done deliberately, internal linking routes authority to your money pages, gives engines the context to understand each page, and helps both crawlers and AI navigate your topic clusters.
Three jobs internal links do
- Distribute authority — pass equity from strong pages to the ones you want to rank.
- Establish context — anchor text and surrounding copy tell engines what a page is about.
- Aid discovery — orphaned pages that nothing links to are hard to crawl and easy to ignore.
A practical routine
Find your orphan pages and give them a home. Identify your highest-authority pages and add contextual links from them to the targets you're pushing. Use descriptive anchor text that matches intent — not 'click here'. Then re-crawl and confirm the graph looks the way you intended.
Let the crawl surface the opportunities
A real crawl can rank internal-link opportunities for you: which target pages are under-linked, which source pages have authority to spare, and which anchors would best fit. That turns internal linking from guesswork into a prioritized list.
Sources and review basis
Reviewed against the linked primary documentation and, where relevant, the current SearchVoro implementation. Sources support context and methodology; they do not turn an observed association into a causal claim.
About this byline
“SearchVoro Team” identifies collaborative product and engineering material, not an invented individual author. Named contributor and reviewer profiles will be added only with the person's approval.